Find And Convert New Customers At The Lowest Cost Using Paid Ads
If you're a small business in London or St. Thomas On, and you're looking for someone to manage your digital ads, then here are three benefits I can get you:
- Find and convert new customers so you increase sales this month
- Optimize your campaign so you're not paying for underperforming ads and paying the least to acquire new customers
- Free up your time: while I worry about the problem of finding you customers, you focus on running your business
But first... here's the problem...
Why Paid Ads Don't Work For Small Businesses - And What To Do About It...
Most media platforms like Google Ads, Meta, and LinkedIn sell you the idea that they help small businesses grow.
And they do...
But then they give advice like this...
...they say to get a celebrity or an influencer? How's that good advice for a small business?
Sigh. I mean... don't get me wrong... this advice is correct... if you ALREADY have thousands of customers and you have millions to spend on marketing.
And that's my argument here: the same marketing strategies big businesses use... who already have thousands of customers... who already have goodwill... who already have fans... won't work for small businesses who don't have the same reach and branding as big business does.
Almost all marketing strategies are made from big corporate marketing types that have no idea what it's like to start a small business from scratch... who have no idea how hard it is to find customers... who have no idea how to sell anything they created themselves. All they know is how to market a product/service that already has traction, has a lot of customers, and a brand name.
Again, most marketing strategies work for large companies. And what most small business owners do is they look at what's working for big business, and try to apply it to their business. And that's why most small business paid ads fail to get a good ROI. Basically, these small business owners don't realize that they need a different paid ad strategy if they want to grow.
Let me explain how I discovered this...
Solution: Look For Customers Looking For You
If we want our small business to get any attention, then the solution is counter-intuitive: don't put the spotlight on you, your brand, or even your product... put the spotlight on the customer.
Let me explain...
If you can figure out the wants, needs, frustrations, problems, and fears your customer has, then create ads showing and telling how your product/service fulfills those wants and needs, then you won't be wasting money on ads that don't work.
The idea here is this...
Say a person is scrolling the internet. They have a want or need that isn't being fulfilled yet. And they happen to stumble upon your ad that shows and tells them how to get what they want or need. The reaction I want them to have is...
"Oh! this is exactly what I've been looking for!".
That's what I want your ads to do. I want your target customer to find you, and get that emotional relief that there is somebody like you out there to help them with their wants and needs. And once they find somebody like you who can fulfill their wants and needs, it motivates them to take action (i.e. click your ad, call you, research your products or services, click the buy button).
It's not about branding, or connection, or awareness. Yes, those are important. But not right now. Right now, when you're a small or medium sized business, you need to put the spotlight less on you and more on the needs and wants of your customer.
And this works in getting attention because people are self interested... they only care about "what's in it for me".
And if your ads talk about how your product/service can help improve your customers' lives, then that's how your ad can grab attention and convert new customers into buyers.
Simple, Straightforward Ads That Show How Your Product/Service Gives People What They Want And Need
Hey, my name is Daruisz. I'm telling you all this because I failed as a small business owner. I failed because I looked at the marketing big businesses used... I followed advice from marketers who never started a small business... and I wasted a lot of time and money.
But I finally figured it out. In 2005, I started a graphic design company where I scanned people's old photos into digital images, and fixed the scans in Photoshop (ScanCanada.ca). Like you, I'm a small business owner. I'm not a marketing guru. I didn't go to school for marketing. I got into marketing by accident. If I wanted my weird, niche idea to help me support my life financially, I had to learn how to market.
And what actually helped me succeed is once I started making simple, straightforward ads that showed how my stuff can give people what they want and need, and put the focus on them and not me, then that's when my small business grew.
And because of this strategy I discovered, I was able to land thousands of customers, some including the biggest brands and companies in Canada.
Again, I'm telling you this because I'm not a marketer. I'm a small business owner who struggled to find customers... who built an idea from scratch... who used marketing to help my small business gain traction, and grow... for over a decade.
And I see a lot of small businesses make the same mistakes I've made.
So if you're a small business in the London or St. Thomas Ontario area, and you're not hitting your sales targets, and you want me to find you new customers using paid ads, then let me introduce you to:
Convert New Customers: Helping Small Businesses Grow Using Paid Digital Ads...
I'll put together a paid ads campaign to help you find new customers and increase sales. And, here's exactly what I'll do for you, and how much it costs:
- Research your product/service and get to understand what your customer wants and needs... this will help me find the right target customer and the right message
- Create an attention-grabbing ad... a simple straightforward ad that shows you understand your customers wants and needs, and you're here to help them get what they want
- Post your ad on Google, Meta, LinkedIn using their technical tools
- Monitor the ad's performance
- Collect data and build a report showing you how that ad is performing
- Test again, small scale, small budget... then go BIG when we find a winner that gets the best ROI
- The goal is to optimize your ad so that you're paying the lowest cost possible to acquire new customers and not spending time and money on underperforming ad
- Use the winning ads to help you find customers who are looking for you, and so that you start building a long-term relationship with them
- I care about the problem: all I think about is "how can a small business find new customers"
- And because I care about the problem, this means you can focus on running your business while I tackle your marketing challenges
- Discover new opportunities to help you improve the customer experience so that they come back, and they spread word-of-mouth to friends and family about their experience
The cost for the "Convert New Customers" campaign is simple:
To oversee your ad campaign (targeting, ad creation, budgeting, monitoring, performance analysis), the price is only $857 (plus $10 a day to run the ad).
The campaign takes 4 - 6 weeks to complete.
So for only $857 (plus $10 a day to run the ad), the goal is:
- Help you find new customers and increase sales this month
- Optimize your ads so you get the best ROI on your ad spend
- Give you more free time to run your business while I worry about the marketing
Think about it this way: even if you hire somebody part-time to do this, my services are still more affordable. I don't need training, benefits, paid time-off, or office equipment. So you don't have to worry about overhead costs and taxes. You're only paying me for my output.
And if you're not happy with my output, then here's my guarantee:
100% Full Money Back Guarantee
I'm confident in my work, but if for any reason at the end of our campaign, you don't feel that my paid ads services helped you find new customers and increase sales, then you are entitled to a full money-back guarantee of your investment of $857. No questions asked.
But please know, the cost of the ads we run are charged by the platform (i.e. I set a budget of $10 a day on Google Ads), so I can't refund that. However, they only charge us if somebody clicks the ad.
Free To Start...
Before you commit to investing any time and money into this, let's meet and see if my digital ad strategies are a good fit for you.
We can meet up in person, or chat online. It'll be a 15 minute talk, where I'll get to understand your business and your customers better.
I'll then create a Digital Ad Strategy Report showing you how I would oversee your digital ad campaign.
And once you approve the Digital Ad Strategy Report, and you'd love to work with me, then I'll start on your "Convert New Customers" campaign.
Remember, it's only $857 (plus $10 a day to run the ad). I'll help you find new customers, optimize your ads so you get the best ROI, and free up your time so you can focus on running your business while I worry about the marketing.
And if for any reason you aren't happy with my work, then you're entitled to your money back... no questions asked.
Sound good? Again, my name is Dariusz. Send me an email to:
dariusz@convertnewcustomers.com
In the subject put:
Convert New Customers
...and then I'll write back with the next step!
Thanks for visiting. Looking forward to helping you find new customers and increasing your sales using digital ads!
To learn more about me and how I used marketing to help me launch my successful startups, click here: My Small Business Story.
Later,
Dariusz Michniewicz
Digital Ads Specialist
St. Thomas, ON
My LinkedIn Page